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  • Be Bold and Be Transparent!   The new age of social media requires a great deal of transparency. But why this happened? Actually, the reveal of crucial role that Facebook played in the 2016 election created a major sense of distrust and

  • The concept of ‘big’ isn’t always better regarding influencers. Nowadays, micro-influencers are creating a big impact. As it turns out, brands are in search of the power of micro- influencers, in other words, influencers who have less than 100.000 followers but

  • Influencers have started to play an important role in marketing communications. Realizing the importance of this, brands have started to incorporate Influencers into their annual marketing plans. And, they’re not wrong in doing so as interactions with ınternet-famous people make

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